The start of the season has been far from easy for the Cleveland Cavaliers. Many fans we excited to hear that their beloved player, Lebron James, was returning back to Cleveland. Unfortunately they have not exactly lived up to their expectations. With a current record of 9-7, they have managed to slowly but surely push through the season. One could say many were depending on Lebron James to lead them to an undefeated season. It is quite obvious that things are different. Although there is good chemistry with the team, it still has not had the outcome that many wanted to see. However, there is still time to turn things around. They could potentially switch things up and improve their record and image as a good team.
It is very difficult to paint a pretty picture for the fans in terms of articles, tv and other forms of media. One must be very wise when choosing verbiage that will not deter the current fan base. There are still faithful fans who have not lost hope, but there are also others searching for a reason as to why they should remain optimistic. Media is one of the primary was to control the fan base. That is why, when working in PR for a team performing poorly, one must be clever with the different things that are put in the atmosphere.
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